Removing Friction From Physician Staffing: Inside Joe’s Founder Fellowship Talk

Last month, Sendit wrapped up an energizing milestone: presenting at the Teamworthy Ventures Founder Fellowship alongside operators and founders solving real problems across industries. For Joe, our CEO, it was a moment of reflection on gratitude, on the mission we’re building toward, and on the people who’ve believed in Sendit from day one.

Joe said it best, “There were more lessons than I could list here, but what stood out most was how genuinely people showed up. No ego. Just a real desire to help.”

That spirit set the tone for this talk, where he offered a clear look at why the current physician staffing system is broken, and how Sendit is flipping the model.

Here’s a recap of what he shared.

The Problem: Physician Staffing Is Too Expensive, Too Complicated, and Too Slow

Joe opened with the lived experience that led him here: years inside HCA, followed by time at a private equity–backed physician staffing company where he felt the pain first-hand.

When a hospital needs a doctor today, they face a frustrating choice:

Overpay internal physicians through bonuses to cover gaps, causing burnout OR turn to staffing agencies that act as layers of costly, slow-moving middlemen.

On the nursing side of healthcare, labor is tiered, scalable, and optimized. But for physicians? There’s no equivalent structure. No transparency. No flexibility. No way for hospitals to deepen their bench without blowing their budget.

The Solution: A Physician-First Marketplace Built Around Transparency and Choice

Sendit reimagines the entire experience as a marketplace where physicians opt in on their terms. Doctors choose their availability, where they want to work, and the rates they’re willing to accept. Hospitals can see those preferences in real time, connect instantly, and automate nearly the entire workflow.

This isn’t just a better directory, it’s a rethought system.

Joe shared Sendit’s north star:
“Our goal is to automate 95% of the way a doctor connects with a health system.”

For hospitals, that means lower costs and faster access to credentialed providers. For physicians, it means happier work, greater control over schedules and compensation, less burnout, more flexibility, and far more transparency across the board.

A Look Inside the Marketplace

Joe walked the room through a live demo to show just how simple the process can be. In minutes, a hospital can search for the exact physician they need—filtered by specialty and licensure—review their credentials, choose the opportunity they want to offer, negotiate rates, and send a request directly to the provider.

On the physician side, the experience is just as seamless. Providers can open incoming requests, view details about the hospital and rate offered, indicate interest, manage their shifts, and update availability in real time, all from one clean, intuitive interface.

The Marketplace Challenge… and the Opportunity

Joe acknowledged the classic “cold start problem”: every marketplace needs supply to attract demand, and demand to attract supply.

But the timing is right.

Margins are tightening. Physician shortages are worsening. Health systems are desperate for alternatives to high-cost agencies.

A Thank You to the People Behind the Momentum

One of the most meaningful parts of Joe’s talk, and the week, was spotlighting the people helping Sendit get off the ground.

• The Teamworthy Ventures community
• The founder cohort showing up with authenticity and grit
• The providers who believed in Sendit early

But one moment stood out above the rest.

What Providers Are Saying: Dr. Hedson Desir on the Future of Physician Work

During the final session, Dr. Hedson Desir, MD, MBA, Sendit’s first physician, joined Joe to share what the workforce shift looks like from the provider’s side. His perspective grounded the discussion in something real, human, and urgent.

Dr. Desir spoke candidly about the worsening physician shortage and how traditional staffing workflows are failing doctors. He described what most providers already know too well: constant phone calls, texts at all hours, recruiters reaching out with roles that don't fit, and a general feeling of being managed instead of supported.

Then he contrasted that with Sendit. He talked about how different the experience feels from the moment a physician joins the platform:

• Control over where and when they work
• Full transparency into compensation
• A team that engages, supports, and guides, rather than dictates
• A relationship that feels more like family than a transaction

For Dr. Desir, Sendit isn’t just a better system. It’s what the future of work for physicians must look like.

Full Send Into 2026

What Joe shared at the Fellowship isn’t just a vision; it’s already happening. Sendit is scaling a model that gives physicians more autonomy, brings hospitals real cost relief, and replaces friction with transparency and connection.

As we move into 2026, we’re focused on expanding what’s already working:

• A physician workforce model defined by choice, clarity, and fair compensation.
• A staffing solution that cuts costs without compromising quality or speed.
• A marketplace built for the future of healthcare labor, and improving every day.

Sendit started with a simple idea: make it easier for great doctors and great hospitals to find each other. Now, that idea is becoming the new standard.

And we’re just getting started.